There is no doubt that South Korean movie takes up a significant position in the global movie industry. In particular, South Korean movie has gained it global popularity since the early 1990s. Nowadays, South Korean movie makes great contributions to the economy growth of South Korea.
There are lots of factors that positively fueling the development of South Korean movie. As a matter of fact, South Korean government has spared great efforts to develop its movie industry. In particular, the government has established protective policies ‘Screen Quota’ to ensure the production of South Korean movies. According to the ‘Screen Quota’ policy, South Korean movies should be screened more than 146 days in domestic cinemas. In addition, South Korean televisions need to show a certain number of South Korean movies. According to the former president Kim Dae Jung, South Korean movies should hold more than 40% of total market share in the domestic market. In this way, the government’s policies and relevant principles effectively ensure the production as well as development of South Korean movie.
In the meanwhile, South Korean movie industry has abundant funds and other financial supports. In fact, most corporations are very willing to make investments to the production of South Korean movie. As a consequence, the movie producers or corporations have enough money for the movie’s production as well as promotion. Also, the domestic banks will provide positive loan plans for the movie producers or corporations. In other words, the producers and corporations are able to receive enough budgets easily with the bank’s positive loan plans.
In the contemporary era, globalization has experienced rapid expansion, which greatly integrates the world. Therefore, culture integration and communication of different countries and/or races are dramatically enhanced in the global village (Eriksen, 2007). In particular, the contemporary culture of South Korea is vastly disseminated around the world. For one thing, the propaganda of South Korean culture helps South Korea to improve its national status. For another, the dissemination of South Korean culture brings positive impact on the world’s cultural communication as well as integration. It is vital for South Korea to conduct the propaganda of its contemporary culture in a more effective way.
To begin with, the contemporary culture of South Korea should develop basing on the inheritance of traditional culture of Korea. For instance, traditional clothing, customs, and manners should be reflected in the development of contemporary culture of South Korea. In addition, South Korea should create and use cultural products (such as dramas, music, films, and literature) to carry and disseminate the contemporary culture of South Korea. Specifically, the positive sides of contemporary culture of South Korea should be shown to the global audiences via cultural products. Last but not least, South Korea can make use of social media to conduct propaganda of contemporary culture. Cultural products can be sent via social media, such as Cyworld, Facebook, Twitter, and Instagram.
The development of South Korea’s culture brings a positive impact on the economic growth in South Korea. In fact, South Korea has become the one of the world’s great economic success examples. South Korea is considered as the only nation with economic growth in excess of five percent. Undoubtedly, South Korea’s rapid development of economy provides a positive environment and conditions for the operation as well as development of cultural business.
In the field of cultural industry, South Korea has re-invented itself as the cultural epicenter of Asian culture. K-pop has obtained a great success all over the continent. Similarly, K-dramas are viewed by Asian and global audiences. Moreover, South Korea’s movies are the enormously popular throughout Asia. As a whole, the level of South Korea’s cultural impacts will continue to grow rapidly.
As for foreign investors, doing cultural business in South Korea can be a huge challenge because the domestic cultural business almost takes up the whole market in South Korea. On the contrary, domestic cultural business operates and develops successfully with the political support from the South Korean government. Most domestic corporations fully focus on the entertainment field. As a consequence, domestic cultural business is closely associated with K-dramas, K-pop, and Korean movies. For instance, most cultural corporations focus on the training of K-pop groups. Similarly, domestic televisions concentrate on the production of K-dramas and TV shows. Therefore, it is extremely hard for foreign investors to start their cultural business in South Korea.
Since South Korea’s culture has disseminated vastly all around the world, K-pop has gained more popularity among global audiences. K-pop is a musical genre originating in South Korea. This type of music is usually characterized by various audiovisual elements. In addition, all genres of “pop music” can be basically reflected in K-pop. There are various types of K-pop, such as pop ballad, hip-hop music, rock, electronic, dance-pop, metal, and R&B.
K-pop can be generally traced back to 1885. Henry Appenzeller created folk songs and those songs were mixed with popular Western melody and Korean lyrics. In 1925, the first K-pop album appeared. Park Chae-seon and Lee Ryu-saek produced “Yi Pungjin Sewol” In the mid-1920s, Masao Koga mixed traditional Korean music with Gospel music, which brought a positive impact on disseminating K-pop to the world. In the 1950s, American music was greatly disseminated in South Korea. Therefore, K-pop absorbed traditional characteristics of American music. In the 1960s, K-pop developed rapidly along with the rapid growth of South Korea’s economy. In the early 1970s, K-pop became much more influential to the younger generations.
In addition, a great number of young K-pop singers appeared. Those young singers were greatly affected by American culture and life style so they put American issues in K-pop. Later, ballad singers great emerged in the 1980s. The 1990s witnessed the turning point of K-pop. K-dramas greatly helped the dissemination of K-pop. In the 21st century, K-pop has already become one of the most influential music in the world.