There is no doubt that South Korean movie takes up a significant position in the global movie industry. In particular, South Korean movie has gained it global popularity since the early 1990s. Nowadays, South Korean movie makes great contributions to the economy growth of South Korea.
There are lots of factors that positively fueling the development of South Korean movie. As a matter of fact, South Korean government has spared great efforts to develop its movie industry. In particular, the government has established protective policies ‘Screen Quota’ to ensure the production of South Korean movies. According to the ‘Screen Quota’ policy, South Korean movies should be screened more than 146 days in domestic cinemas. In addition, South Korean televisions need to show a certain number of South Korean movies. According to the former president Kim Dae Jung, South Korean movies should hold more than 40% of total market share in the domestic market. In this way, the government’s policies and relevant principles effectively ensure the production as well as development of South Korean movie.
In the meanwhile, South Korean movie industry has abundant funds and other financial supports. In fact, most corporations are very willing to make investments to the production of South Korean movie. As a consequence, the movie producers or corporations have enough money for the movie’s production as well as promotion. Also, the domestic banks will provide positive loan plans for the movie producers or corporations. In other words, the producers and corporations are able to receive enough budgets easily with the bank’s positive loan plans.
According to South Korean media, it is estimated that the entertainment industry of South Korea (including K-dramas, films, and artist’s performances) had gained more than 0.9 billion USD from the oversea market in the year of 2011. In particular, the total revenue of 2011 had twice increased comparing with the one of 2010.
In fact, a great number of companies in the South Korean entertainment industry target at oversea market, such as Japan and China. Specifically, most South Korean artists continue their career in Japan. For instance, Girls Generation and Kara attended the NHK Kouhaku Uta Gassen in Japan last year. The NHK Kouhaku Uta Gassen is the most important event in the field of J-pop music. As usual, foreign singers can not attend this event unless they are very famous all around the world.
In recent years, it seems that an increasing number of South Korean artists will make their first appearance in Japan as well. In order to have better development in Japanese market, most South Korean entertainment corporations export K-dramas, films, and K-pop music to the Japanese entertainment industry. In addition, most South Korean corporations will hold more concerts or fans meeting in Japan. What is more, a great number of South Korean corporations encourage their artists to study and practice Japanese. In this way, South Korean artists can develop their career in Japan more effectively. For one thing, South Korean artists are able to receive more performance opportunities in Japan. In addition, they can better communicate with their Japanese fans.
There is no doubt that cultural integration and communication are greatly enhanced along with the expansion of globalization. Literatures, films, music, and dramas generally serve as the traditional carriers of communication as well as cultural dissemination.
Nowadays, online Cyber games have gradually become as common carriers for cultural dissemination and communication. In fact, some popular online games can be viewed as bridges to help South Koreans to communicate with Chinese.
In the modern society, online games have obtained increasing popularity both in South Korea and China. A famous game-rating website Gamenote had released an online game ranking in January, which shown the top ten popular online games in South Korea in 2014. An AOS game Leagues of Legend was the most popular online game in the South Korea while this game was also one of the most popular games in China (Most Popular Online Game Rankings in South Korea in 2014, 2015).
Since Leagues of Legend has gained its popularity in South Korea and China, national competitions of this game were held in the two countries. Chinese players and South Korean players could be viewed as the most competitive ones of this game so competitions between the two countries’ players were frequently held. The competitions help Chinese and South Koreans to conduct communications. Tips, skills, and experiences of this game were included in the communications. Also, Chinese and South Koreans can communicate their own cultures via the game competitions. In this way, cultural dissemination and communication could be effectively carried out.
Culture serves as one of the most significant aspect in human’s life. With the development of global media, the world’s different cultures disseminate vastly. Specifically, popular culture from South Korea greatly affects the media industry in China.
In fact, more than 200,000 videos are uploaded on Youku.com (Chinese YouTube ) every day from different parts around the globe. Particularly, Korean dramas take up about 49% of the total uploaded videos. The most successfully developed IP was Where Are We Going, Dad?
In the year of 2013. This show is the Chinese version of a South Korean reality show. Chinese media took five days to produce this show into a movie form. Therefore, it was mocked as ‘an extended version of the TV show’. To some extent, Chinese media creates the trend that reproducing TV shows in the movie forms in the movie industry. The film Where Are We Going, Dad? has done box-office wonders.
Audience Rating Market Share
Also, the film’s sequel was on its way to cash in on the festival season at that time. However, this new model of film-making has irked traditional producers as well as directors. According to the famous director Feng Xiaogang, he thought this kind of films are poisoning China’s movie industry because no investor is willing to finance ‘serious’ or well-made’ movies any longer.
In brief, South Korean culture greatly hits the movie industry in China, which results in a new trend on film-making. However, a balance between business and art still needs to be obtained.
K-drama is closely associated with distinctive features. Those distinctive features make regular Western television series or soap operas. K-drama can be set in historical settings (usually known as Sageuk series)
or in modern societies (usually known as contemporary series). There are three basic types of K-drama, such as romantic comedies/sad stories, action series, and fusion science fiction dramas. K-dramas are very popular all over the world, partially due to the dissemination of the Korean wave.
Speaking of the reasons for success, K-dramas are elaborately designed and produced. The design of drama characters greatly attract a great number of global audiences. All the characters are portrayed in unique personalities. For instance, male characters are usually handsome, brave, honest, kind, and patient. In addition, the plots and stories of K-dramas are well designed. Audiences can gain happiness and entertainment from watching romantic comedies. Similarly, they will be touched by sad stories. That is to say, audiences can fulfill their emotional needs by watching K-dramas.
The mise-en-scene also helps K-dramas to gain the popularity among global audiences. For example, the characters’ costumes and make up also make K-dramas attractive and impressive to the audiences. In addition, the background settings reflect traditional and/or modern Korean culture. For instance, the old Korean houses show Korea’s traditional architecture styles. Similarly, modern buildings reflect the rapid development of Korea.
Since South Korea’s culture has disseminated vastly all around the world, K-pop has gained more popularity among global audiences. K-pop is a musical genre originating in South Korea. This type of music is usually characterized by various audiovisual elements. In addition, all genres of “pop music” can be basically reflected in K-pop. There are various types of K-pop, such as pop ballad, hip-hop music, rock, electronic, dance-pop, metal, and R&B.
K-pop can be generally traced back to 1885. Henry Appenzeller created folk songs and those songs were mixed with popular Western melody and Korean lyrics. In 1925, the first K-pop album appeared. Park Chae-seon and Lee Ryu-saek produced “Yi Pungjin Sewol” In the mid-1920s, Masao Koga mixed traditional Korean music with Gospel music, which brought a positive impact on disseminating K-pop to the world. In the 1950s, American music was greatly disseminated in South Korea. Therefore, K-pop absorbed traditional characteristics of American music. In the 1960s, K-pop developed rapidly along with the rapid growth of South Korea’s economy. In the early 1970s, K-pop became much more influential to the younger generations.
In addition, a great number of young K-pop singers appeared. Those young singers were greatly affected by American culture and life style so they put American issues in K-pop. Later, ballad singers great emerged in the 1980s. The 1990s witnessed the turning point of K-pop. K-dramas greatly helped the dissemination of K-pop. In the 21st century, K-pop has already become one of the most influential music in the world.
South Korea’s TV dramas are very popular in China. A great number of Chinese audiences love to watch South Korea’s TV dramas because the story plots are attracting, entertaining, and touching. In addition, South Korea’s TV shows also receive high audience ratings in China.
For instance, “Running Man”, “Dad, Where Are We Going”, and “Real Man” gain huge popularity all around the world. In recent years, more and more Chinese media has tried to reproduce South Korea’s TV shows to attract an increasing number of viewers.
In 2013, China’s Hunan TV purchased the copyright of the show “Dad, Where Are We Going” from South Korea’s MBC. This show was reproduced with Chinese characteristics and it described the joyful travels of five male celebrities and their children. When the show was first screened, it greatly aroused the audiences’ interests. Besides, it became the most popular TV show in China and received the highest audience ratings.