In South Korea, the clothing industry takes up a significant position. People around the world are very obsessed with South Korean fashion. A great number of people follow the clothing trends of South Korea to show their fashion tastes. However, traditional clothing of South Korea also serves as a significant aspect of South Korean fashion and clothing industry
The South Korea’s traditional clothing Hanbok is usually characterized by vibrant colors and simple lines without pockets. In the modern world, hanbok often describes specifically to hanbok of Joseon period. In addition, it is usually worn as formal wear or semi-formal wear during celebrations, weddings, and festivals. The government of South Korea pays high attention to the inheritance of hanbok. In particular, the Ministry of Culture and Tourism of Korea had established ‘Hanbok day’ to encourage the Koreans to wear Hanbok in 1996.
Speaking of history of Hanbok, it is original affected by China’s traditional clothing in Tang dynasty. During the Tang dynasty, the relationship between Silla and Tang was very close. At that time, there was little difference between Silla clothing and Tang clothing. After the Silla period, Hanbok had changes. In particular, high-waisted skirts and Ru skirts could be frequently seen in woman clothing of Hanbok. In the early 1950s, western clothing was introduced in South Korea. Most Koreans thought that wearing Hanbok was very inconvenient and most Hanbok manufacturers had changed the designs
South Korean fashion takes up a very significant place in the world’s fashion industry. In fact, South Korean artists positively fuel the development of South Korean fashion all around the globe. In particular, K-pop singer G-Dragon’s fashion style serves as a great hit in the Asia area. A great number of people love and imitate G-Dragon’s fashion style.
As a K-pop singer, Kwon Ji Yong (G-Dragon) owns a large number of fans all around the world. Specifically, Chinese fans take up a great percentage of all G-Dragon’s fans. G-Dragon forms his unique fashion style and shows it when shooting music videos and attending special events. Speaking of G-Dragon’s fashion style, he loves to wear ornaments with an exaggerated design. Also, sporty caps and sneakers are his favorite fashion items. Most importantly, G-Dragon’s hair style serves as the most impressive aspect of his unique fashion style. As a matter of fact, G-Dragon’s unique hair styles are frequently commended by fashion stylists, designers, bloggers, and magazines. Specifically, the dissemination of media drives the growing popularity of G-Dragon’s unique fashion style.
There is no doubt that an increasing number of people come to know about some unknown fashion brands when chasing G-Dragon’s fashion style, such as Saint Laurent Pairs, Givenchy, HBA, KTZ, Thom Browne, and Chrome Hearts. These brands have experienced a rapid increase of fashion items sales. Meanwhile, G-Dragon’s fashion style helps South Korean fashion to improve its position in the world’s fashion industry.
In South Korea, the cosmetic and beauty industries develop rapidly in the recent decades. The above industries have made great contributions to the economic growth in the South Korea. An increasing number of individuals choose to work as beauty bloggers because they can easily earn money from it.
Since the Web 2.0 era has emerged, digital technology has experienced rapid improvement. With the improved digital technology, social media gradually become one of the most common media of people’s daily media consumption. As a consequence, more and more young girls become the users of web blogs. Specifically, those girls show great interests in make up, skin care, and other beauty issues.
The bloggers usually upload posts in their blogs. For instance, the beauty bloggers will post make up tutorial via their web blogs. Pictures and videos will be uploaded to attract more viewers. Also, they will share their skin care advice as well as make up tips to the viewers. Moreover, they will recommend beauty products and services to the viewers. A great number of cosmetic corporations will seek cooperation from those beauty bloggers. The cosmetic corporations require the beauty bloggers to recommend, promote, and sell their own products via the web blog posts. Most beauty bloggers are able to earn money from the advertisements and other cooperation.
In recent years, K-fashion (South Korean fashion) has experienced rapid development, which possibly improves its status in the world’s fashion industry. In order to develop and promote K-fashion, a professional organization K-fashion project was established in the year of 2012. K-fashion project aims to promote K-fashion to the whole world by hosting oversea fashion events, such as runways, fashion parties, and evening banquets. Designs and concepts of K-fashion can be PROMOTED to the whole world. In addition, those events can attract global buyers to hire K-fashion designers and purchase K-fashion products.
In order to promote K-fashion globally and effectively, K-fashion project frequently hosts fashion events around the world. In 2012, K-fashion project successfully held the K-fashion Sensation Activity in New York. Specifically, local fashion brands of South Korea were introduced to buyers and magazines in this activity. In 2013, K-fashion Project participated in the trade exhibition ENK’s Intermezzo and it successfully sought cooperation from oversea fashion corporations. Therefore, the global status of South Korean fashion brands was greatly improved. On November, 2014, K-fashion Project hosted runway show for South Korean brands in Shanghai. Also, K-fashion Project invited a famous stylist Patricia Field. Field worked as the cultural ambassador and style director.
As a whole, it is important for the K-fashion Project to apply new concepts in South Korea’s fashion designs and products. In the meanwhile, the propaganda work is significant to K-fashion Project. Specifically, global fashion events should be held more frequently.