In South Korea, the clothing industry takes up a significant position. People around the world are very obsessed with South Korean fashion. A great number of people follow the clothing trends of South Korea to show their fashion tastes. However, traditional clothing of South Korea also serves as a significant aspect of South Korean fashion and clothing industry
The South Korea’s traditional clothing Hanbok is usually characterized by vibrant colors and simple lines without pockets. In the modern world, hanbok often describes specifically to hanbok of Joseon period. In addition, it is usually worn as formal wear or semi-formal wear during celebrations, weddings, and festivals. The government of South Korea pays high attention to the inheritance of hanbok. In particular, the Ministry of Culture and Tourism of Korea had established ‘Hanbok day’ to encourage the Koreans to wear Hanbok in 1996.
Speaking of history of Hanbok, it is original affected by China’s traditional clothing in Tang dynasty. During the Tang dynasty, the relationship between Silla and Tang was very close. At that time, there was little difference between Silla clothing and Tang clothing. After the Silla period, Hanbok had changes. In particular, high-waisted skirts and Ru skirts could be frequently seen in woman clothing of Hanbok. In the early 1950s, western clothing was introduced in South Korea. Most Koreans thought that wearing Hanbok was very inconvenient and most Hanbok manufacturers had changed the designs
In the contemporary era, globalization has experienced rapid expansion, which greatly integrates the world. Therefore, culture integration and communication of different countries and/or races are dramatically enhanced in the global village (Eriksen, 2007). In particular, the contemporary culture of South Korea is vastly disseminated around the world. For one thing, the propaganda of South Korean culture helps South Korea to improve its national status. For another, the dissemination of South Korean culture brings positive impact on the world’s cultural communication as well as integration. It is vital for South Korea to conduct the propaganda of its contemporary culture in a more effective way.
To begin with, the contemporary culture of South Korea should develop basing on the inheritance of traditional culture of Korea. For instance, traditional clothing, customs, and manners should be reflected in the development of contemporary culture of South Korea. In addition, South Korea should create and use cultural products (such as dramas, music, films, and literature) to carry and disseminate the contemporary culture of South Korea. Specifically, the positive sides of contemporary culture of South Korea should be shown to the global audiences via cultural products. Last but not least, South Korea can make use of social media to conduct propaganda of contemporary culture. Cultural products can be sent via social media, such as Cyworld, Facebook, Twitter, and Instagram.
The development of South Korea’s culture brings a positive impact on the economic growth in South Korea. In fact, South Korea has become the one of the world’s great economic success examples. South Korea is considered as the only nation with economic growth in excess of five percent. Undoubtedly, South Korea’s rapid development of economy provides a positive environment and conditions for the operation as well as development of cultural business.
In the field of cultural industry, South Korea has re-invented itself as the cultural epicenter of Asian culture. K-pop has obtained a great success all over the continent. Similarly, K-dramas are viewed by Asian and global audiences. Moreover, South Korea’s movies are the enormously popular throughout Asia. As a whole, the level of South Korea’s cultural impacts will continue to grow rapidly.
As for foreign investors, doing cultural business in South Korea can be a huge challenge because the domestic cultural business almost takes up the whole market in South Korea. On the contrary, domestic cultural business operates and develops successfully with the political support from the South Korean government. Most domestic corporations fully focus on the entertainment field. As a consequence, domestic cultural business is closely associated with K-dramas, K-pop, and Korean movies. For instance, most cultural corporations focus on the training of K-pop groups. Similarly, domestic televisions concentrate on the production of K-dramas and TV shows. Therefore, it is extremely hard for foreign investors to start their cultural business in South Korea.